Fort Worth, Texas
What’s your Store History, in a nutshell?
The Dock Bookshop opened in 2008. as a family owned and operated business started by Donya and Donna Craddock. Our cousin Evelyn Hoof loved poetry and promoting Poets in Little Rock, Arkansas and she called Donya about a need for a venue in the Dallas/ Fort Worth area and told her she was not a Promoter but find what you like to do and open a spot so she can bring Poets. Donya thought about Evelyn’s comment while driving around the community and called Donna I got a business we can do together that we were doing separate. Donya was selling real estate investor books at tradeshows and Donna was helping Cokesbury on Texas Christian University campus. We wrote a business plan and executed between Donya, Donna, Dominique, and Donya’s son Donovan was 7 at the time but painted a lot of bookshelves and he is now a Sophomore in college. Deborah Gregory became the buyer for books and side item for The Dock Bookshop. And that’s our story in a nutshell.
What’s your claim to fame?
Our creativity and love of books, community and culture help us to thrive and survive in a competitive industry. We created an environment where books have a voice and experience through our book related events. We created an ambiance that allows people to share their emotions whether its personal, social, political, economic or any other condition or situation. Our goal is to continue to be a destination and once people reach us we work to meet their expectations and so they leave knowing they had a phenomenal shopping experience with extraordinary customer service. Should our customers not make it to Dallas/Fort Worth we put the same love and passion into our other forms of communication including our website, social medial and other virtual tools.
What’s a memorable customer experience?
We have so many great customer service experiences but two really stand out. Our customer and event partner, Rickie Clark, hosts educational and cultural camps and My Brother Keepers in the store. One particular camp series he had all 17 of the elementary grade students pick a book from the children area and had all of them line up to purchase their books. The children were so proud and grateful of their experience and too see them hug there book was an unforgettable experience.
On another occasion at our annual Power of Love event our regular customer Reggie Campbell stood up and talked about meeting his fiancé Asia Lyons at a cultural celebration at the bookstore and the many books they read together.. It was such a lovely and beautiful endearing moment it gave the Dock Family heart warming joy.